uq health care

uq health care

Reimagining a healthcare brand for tomorrow

addressing healthcare needs

UQ Health Care is a primary care, clinical innovation and research organisation committed to improving the health and well-being of Queensland's communities.

Logo design
Brand direction
Brand guidelines
Website design
Promotional collateral

Owned by The University of Queensland (UQ), they are forging better ways to address current healthcare requirements by collaborating with medical and allied health professionals, researchers, health policymakers, and the community.

When UQ Health Care enlisted our services to refresh its sub-brand under the One UQ umbrella, we knew that leveraging UQ's reputation and brand recognition would help foster a successful outcome.

We needed to ensure the design was a compliant and complementary extension of the overarching master brand while conveying the six fundamental values that underpin the business.

It was also essential that we considered how UQ's internal team could implement the brand effectively, efficiently and consistently across multiple clinics and subsidiaries.

The design extends and strengthens UQ's visual identity with a modern, flexible, creative approach.

Evolving the graphical elements from the previous logo, we created a contemporary version that was cohesive, dynamic, and, most importantly, reflected their mission to deliver the best healthcare outcomes. Two hearts intertwined to form a cross icon, uniting UQ Health Care and the broader community.