workplace of the future
Risk, delay, disruption, dispute—situations that most of the business world shy away from at all costs. But not Chris Hall. He and his expert team are building a specialist consultancy that tackles these complexities head-on.
When Chris approached us with his business plan and a very open mind for his branding, it was apparent that this niche industry needed an identity that would define the experience, establish intricacy and instil confidence.
Granted full creative license to name and brand the company, we fabricated a word by combining Hall with valiant to form Halliant. The inclusion of Hall intrinsically linked Chris by name to the business whilst instilling the notion of excellence and strength.
Needing to position Halliant as an industry innovator and seasoned expert, we knew the branding had to speak to the knowledge, understanding and breadth of experience that Chris and his team would offer their clients.
Intersecting and overlapping shapes form a three-dimensional maze that represents problem-solving and interconnectivity. The angluar lines of the 'H' letterform create strength and dynamism.
The extensive colour palette adds accent and reprieve to the sombre, bold imagery and underpins the notion of solution-based service within the complex construction landscape.