q4 financial
work
empowering wealth strategies
How can we transcend the external noise to create a brand that speaks volumes to just the right group of people in an industry crowded with competitive choices and differing messages?
The incredible team at q4 Financial have been empowering good business and personal wealth strategies since 2011. On a perfectly calculated leap of faith, Directors Kelly Hill and Grant Titman stepped away from their previous high-flying corporate positions to build their own finance company—one that values long-lasting client relationships and helping others achieve their version of financial independence.
Logo design
Brand direction
Website design
Signage
Promotional collateral
Today, the company is one of Brisbane's leading accounting and wealth management services providers. It's been our privilege to help them reimagine their image to better tell their story and craft a brand worthy of their impact on their client's businesses and lives.
Modern and ambitious
Using our wealth of experience in design for the financial sector, we set about understanding q4's brand proposition from the inside out. We immersed ourselves in creating a brand that concisely articulates the company's purpose, ambition and promise.
Taking on the rebrand to coincide with their 10th anniversary, we knew we needed to help q4 better position their brand within the market by matching their image to the value and calibre of service they provide.
The logo comprises an angular, three-dimensional icon that doubles as a 'q' and a '4', designed to represent q4's unique wealth path solution and collaboration through the four interlocking lines. These lines also reference the brand's four-part framework and integrated strategy, emphasising its multidisciplinary service offering. Each client and employee-facing touch-point was considered, and a revitalised brand direction was born.
The new brand speaks to the commitment and vision of the q4 group—it is modern, ambitious and confident. As they embark on their second decade of business with renewed vigour and presence, Q4 Financial is determined to continue its excellence in crafting customised economic pathways and offering second-to-none client service. The new brand identity system has also sparked refreshed excitement within the team, strengthening internal culture and creating unwavering brand advocacy.
The new brand is professional, contemporary and relevant; it cements q4 as an industry leader. The modern, crisp colour palette and directional brand elements have been overwhelmingly well-received by q4 and their clients. It sets them apart from their competitors and tells the story of a committed, driven and experienced team.
